How is Scot FM really doing ?
The official RAJAR figures for Quarter 4 of 1998 were released today (04/02/1999), we'll be comparing them to the figures released for Quarter 2 of 1998, and comparing Scot FM to the competition.
TSA => Total Survey Area... the area that Scot FM targets listeners and advertisers - the potential audience
T.S.A. (Q4, 1998)
|Q2 of 1998||Q4 of 1998||
|Scot FM||Total...||2,792,000||14%||13%||Down 1%|
|Clyde 1 FM||West||1,850,000||37%||37%||Static|
|Clyde 2 AM||West||1,850,000||22%||23%||UP 1%|
|Forth AM||East||1,092,000||16%||14%||Down 2%|
|96.3 - Q FM||West||956,000||12%||13%||Great News!|
So, what does it all mean ???
In the west we're doing okay, we're gaining listeners - which equals more advertisers, but...
In the east things aren't so good; Scot FM has lost 4% of its listeners (aged 15+) to other stations.
Looking at the table, the west coast stations are doing well, Clyde 1 FM has retained its impressive audience share (almost 691,000 listeners), whilst Scot FM (now with 194,000 listeners in the west) has gained 1%, as has struggling sister station Q FM and SRH's oldies leader Clyde 2 AM has welcomed a 1% listener hike.
The east, in general, didn't do too well, SRH's Forth AM lost 2% of its listening share but tragedy for IRG's Scot FM loosing 4% of its listeners to rival stations. This is very bad news, which east coast advertisers wont take lightly, however it is possible that Scot FM lost this percentage to new station, Kingdom FM, which IRG have a stake in. No figures are available for Kingdom FM as yet.
RAJAR have also confirmed that late night phone-in host "wee fat bob" is a ratings winner, making it the most popular Scottish radio show between 10pm and 1am. Well done Bob!
The older news item is still posted below, as it details the people who shall be responsible for turning Scot FM around...
Data supplied by RAJAR
Alterations to the management structure at IRG (Scotland): Scot FM, 96.3- Q FM and Kingdom FM
2nd January 1999
|Major changes to the management
structure have been announced by Independent Radio Group of Scotland, a subsidiary of
Independent Radio Group Plc.
Michael Bawden joins IRG as the new Managing Director of central Scotland regional station Scot FM. He joins from Emap-owned Piccadilly/Key 103 in Manchester where he held a senior programming position. His career started with Radio City in Liverpool where he produced sports output before becoming Promotions Manager.
John Collins leaves his post as Programme Director of Scot FM to become Managing Director of
|Paisley-based local station 96.3
QFM. His career previously included working for BBC Radio Scotland and Radio Forth.
David Forbes, former Station Director of Scot FM, broadens his role in IRG and will focus on IRG affairs generally.
Nikki Bray has been appointed Operations Manager of IRG Scotland Ltd. She helped launch Emap On Air - Emap Radio's regional sales operation in Manchester. Prior to that she was Administration Manager for Piccadilly Radio and was responsible for recruitment, management accounts and general station issues.
Data provided by: The Radio Magazine and IRG Plc.
|New Dance and Rock station on the way||
4th February 1999
The Radio Authority have announced that the Beat FM consortium has won the battle to provide Scotland's newest radio station. Beat FM will broadcast to the same area as Scot FM, targeting 18 - 35 year olds with a mix of Dance and new Rock music effectively closing a lucrative niche in the Scottish market.
The consortium which includes stars like Ali McCoist, Carol Smilie..., will each pump £100,000 into the venture and stand to net up to £10M per annum. They beat off competition from other applicants who had wanted to provide formats such as News, Asian orientated programming, Talk, Childrens and Religion.
IRG, owners of Scot FM, and M8 magazine were also amongst the applicants. They planned to create a dance orientated station, following the success of trials carried out in the Glasgow area last year. The news will mean that Scot FM will have to share the rank of 'Scotlands biggest commercial radio station'.